For Walksperia, a unique holistic walking experience founded by Marion, I developed a comprehensive digital presence that captures the essence of her brand.
The project encompassed creating a captivating website using Wix Studio, which serves as the primary platform for showcasing Walksperia’s services and philosophy. The website design reflects the serene and rejuvenating nature of Marion’s retreats, inviting visitors to explore the benefits of mindful hiking, practicing Qigong and coaching.
In addition to the website, I designed a series of thematic postcards that encapsulate the brand’s ethos and serve multiple purposes. Each postcard covers topics ranging from Qigong practices to the historical Óbidos castle and the concept of ‘the heathy hearth’. Marion distributes these cards during her retreats, selecting them based on the day’s activities and themes. This thoughtful approach provides participants with both a tangible keepsake and a source of inspiration and information, reinforcing the holistic and educational aspects of Walksperia’s offerings.
To enhance Walksperia’s online visibility, I also created a suite of social media images. These visuals are tailored to various platforms, ensuring a consistent and engaging brand presence across digital channels. The social media content is designed to attract and inform Walksperia’s target audience, highlighting the unique aspects of Marion’s holistic walking approach.
This project demonstrates my ability to create a cohesive brand identity across multiple mediums, from web design to print and social media, all while maintaining the client’s vision and values at the forefront of the design process.