In a comprehensive branding project for Dr. Fernando Fonseca, a specialist in orthopedics, traumatology, and knee surgery, I developed a versatile visual identity that evolved with his expanding practice.
The project began with creating a primary logo, business card, and letterhead design for Dr. Fonseca’s main practice. These initial designs established a strong, professional brand identity that reflected his expertise and commitment to patient care.
As Dr. Fonseca’s practice grew, so did the scope of the project. He later commissioned variant logos for his specialized areas: Knee Orthopaedics, and Hip and Sports Medicine. This extension of the branding allowed for cohesive yet distinct identities across different aspects of his medical services.
This project showcases my ability to create adaptable design systems that can grow with a client’s business, maintaining visual consistency while accommodating new specializations and services.